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Resume

Experience

2024 - 2025

Agency Marketing Manager

Well Done Marketing

Indianapolis, Indiana

Define and execute comprehensive agency marketing strategy, including digital strategy, brand leadership, paid and organic social media, and content strategy.

  • Define and execute agency marketing strategy, including digital strategy, brand leadership, paid and organic social media, and content strategy

  • Oversee development of creative assets to meet brand standards

  • Develop and execute marketing campaigns to increase brand awareness and generate leads

  • Lead a cross-functional team including graphic designers, copywriters, web designers, and developers

  • Create and implement content strategy to align messaging and increase user engagement across platforms

  • Analyze performance data against industry benchmarks to measure impact and optimize results

  • Compile and present monthly performance reports to leadership and stakeholders

  • Manage annual, quarterly, and monthly budgets with leadership team

  • Own agency earned media, including awards, media relations, and sponsorships

  • Optimize and maintain all owned platforms, including website, organic social media, and email journeys

  • Serve as project manager and digital strategist for multiple external clients, including paid media strategy, website analytics, event tracking, performance reporting, and budget management

  • Founding member of the WDM DEI Committee, leading company trainings, volunteer events, and educational experiences

Accomplishments I'm proud of:

  • Lead cross-functional team through website UX optimizations to increase volume of engaged sessions by 51% from previous period 

  • Increased website sessions by 124% from previous period from a targeted multi-channel campaign

  • Created and executed a LinkedIn advertising campaign that achieved a 3.19% CTR and $0.53 CPC

2022 - 2024

Account Executive

Well Done Marketing

Indianapolis, Indiana

I served as the day-to-day project lead for a portfolio of clients totaling over $1 million in revenue. 

  • Developed and executed strategic plans and campaigns for clients across multiple industries

  • Oversee development of creative assets and ensure alignment to client brand standards and project goals 

  • Managed internal and external stakeholders to ensure smooth communication, conflict resolution, and steady workflow in support of the client’s timeline and budget parameters

  • Vetted vendor partners and maintained relationships on behalf of clients

  • Managed client budges to maximize ROI

  • Built and maintained strong relationships with clients and partners through proactive, transparent communication and excellent service

  • Managed WDM brand account engagement across three social media platforms with a community of approx. 10,000+ followers

  • Conducted quantitative and qualitative brand and industry research to help inform business goals

Accomplishments I'm proud of:

  • Increased client's website pageviews by 300% through a website redesign, SEO content optimization, and UX strategy.

  • Achieved a 93% engagement rate on client's website with a new design and content hierarchy

  • Developed and executed a Google Search campaign to achieve a 12.37% CTR

2020 - 2022

Content Producer, Contract

Unified Marketing

Remote

I created engaging, high-performing content for clients across industries, including health & fitness, CPG, real estate, B2B and B2C services, and more.

  • Social Media, Organic and Paid

    • Wrote and schedule daily organic social media posts for 9 clients across 3 channels

    • Created copy for paid social ads on Facebook for 3 clients

    • Maintained brand voice and brand standards

  • Website Content

    • Created new website content for 8 clients, including product, services, and business information pages

    • Edited existing web copy for 8 clients to better align with business and SEO goals

    • Wrote scripts for embedded website videos

  • SEO Content

    • Create 6 SEO-focused long-form blogs monthly across 3 clients

    • Updated and maintained on-page SEO, including title and heading tags and meta descriptions

    • Revised website content for improved keyword ranking

Accomplishments I'm proud of:

  • Supported 133% growth from 9 clients to 21 during my tenure

  • Served as content expert for portfolio of 21 clients

2020 - 2022

Marketing Consultant

As a Marketing Consultant, I specialize in content marketing, copy writing, and social media management.

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I have worked with companies in a variety of industries including CPG, health and wellness, and digital marketing.

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To work together, view my profile on UpWork.

2018 - 2020

Marketing Specialist

Greene Resources

Raleigh, NC

I led all marketing efforts including strategy development, social media management, content marketing, email marketing, internal communications, and PR.

  • Social Media Management

    • Created & maintained monthly content calendar

    • Daily management of three social media platforms - Facebook, LinkedIn, Twitter

    • Community management on all platforms

    • Managed all ad spend across platforms

  • Email marketing

    • Created and distributed quarterly email newsletters

    • Maintained audience and segmentation

    • Created and distributed bi-weekly COVID-19 newsletters 

  • Content Marketing

    • Created and implemented content strategy across company

    • Directed all content creation

    • Strategically distributed and promoted content across multiple channels

    • Monitored and reported on KPIs

  • Communications & PR

    • Coordinated implementation of new client engagement software

    • Created and distributed internal and external communications, including CEO statements, press releases, and employee engagement tools

Accomplishments I'm proud of:

  • Established marketing strategy and ensured alignment with overall business objectives

  • Coordinated implementation of new software to elevate the candidate experience

  • Increased time spent on website by 86%

  • Increased social media engagement by 71%

  • Increased social media followers by 23%

Education

2015 - 2017

PURDUE UNIVERSITY

Masters of Business Administration

West Lafayette, Indiana

Concentration: Marketing

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Courses

  • Digital and Social Media Marketing

  • Marketing Analytics

  • Brand Management

  • Consumer Behavior

2011 - 2015

PURDUE UNIVERSITY

Bachelors of Science, Dietetics

West Lafayette, Indiana

Minor: Organization and Leadership Studies

 

Associations

  • Alpha Xi Delta Fraternity

  • Boiler Gold Rush Orientation Leader

  • Special Needs Aquatics Program Instructor

Professional skillset

Social media marketing

Data Analysis

Brand Leadership

Content marketing

Campaign Development

B2B & B2C

Client Service

Marketing strategy

Search engine optimization (SEO)

Certifications

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