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White River State Park Digital Campaign
Project type
Paid media
Date
2023 - 2025
Role
Project manager; Digital strategist; Campaign Manager; Partner Coordinator
Link
White River State Park is the only urban state park in the country and features popular attractions like the Indianapolis Zoo, the State Museum and IMAX Theater, the Eiteljorg Museum, The Indianapolis Indians, multiple green spaces, and more. Affectionately known as "Indy's Backyard," they partnered with Well Done to promote their attractions and boost visitors.
Skills:
- Project management
- Digital strategy
- Campaign optimization & management
- Partner coordination
- Reporting & analytics
- Budget management
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